A new chapter has begun at Solmar Hotels & Resorts. We introduce a refreshed brand identity—one that reflects our evolution while staying true to the essence that has defined us for over 50 years.

This transformation represents more than just a new look; it’s a tribute to our journey, our deep connection to this destination, and the experiences that bring our guests together year after year.

A Logo That Tells a Story

At the heart of this transformation is a logo designed to honor our past while looking ahead to a bright future. Every element holds meaning:

• A signature “S” that carries our legacy forward, symbolizing our evolution from pioneers in Baja California Sur to a name synonymous with hospitality and excellence.
• A stylized footprint that pays tribute to the legacy of our founders, Don Luis Bulnes and Doña Conchita, whose vision and dedication were instrumental in building Los Cabos and transforming it into the destination it is today.
• A color palette inspired by Baja’s hues, from golden dunes to endless ocean blues—blending timeless elegance with modern sophistication.

What This Means for You

While our image has evolved, our promise remains stronger than ever—to craft unforgettable experiences where tradition meets new possibilities.

Whether you’ve been visiting Solmar for years or are just discovering its magic, this new identity reaffirms what makes our resorts special. The warmth of our hospitality, the breathtaking beauty of our surroundings, and the attention to detail that transforms each stay into a collection of cherished moments remain at the core of everything we do.

As we step into this exciting new chapter, we invite you to experience the same heartfelt service, stunning landscapes, and moments of pure relaxation—now with a fresh perspective that honors our past and celebrates our future.

Welcome to the new era of Solmar Hotels & Resorts.